Example build: one profit dashboard for an online store
What we would build for a store that sees revenue in Shopify and ROAS in its ad accounts, but never its real profit: one dashboard that adds up sales, ads, shipping and refunds.
Example build. This shows what we'd build for e-commerce, using sample data from our live demo. It isn't a client result, and the business name is made up.
What it does
The business
A growing store sells on its own site and a marketplace, runs ads on Meta and Google, and takes wholesale orders by email. Each platform reports its own numbers, and none of them agree.
The loophole
Ad platforms report revenue, not profit after costs, shipping and returns, so budget flows to channels that look good but lose money. Order emails go through a marketing plan priced per contact, and wholesale enquiries sit in the support inbox.
What we would build
- A live dashboard combining store sales, ad spend, shipping costs and refunds into profit per channel
- Stock alerts and reorder points
- Order and shipping emails moved to a pay-per-email transactional service
- Timed abandoned-cart reminders
- A wholesale pipeline with quotes and repeat-order reminders
