Privacy policy
Last updated November 2026. Plain English, no surprises.
Who we are
OopsMyBusiness is the data controller for this website. Contact us at info@oopsmybusiness.com.
What we collect and why
| Data | Why | Legal basis |
|---|---|---|
| Name, email, phone, business details and message from the contact form | To reply and prepare a proposal | Steps before a contract / legitimate interest |
| Client account details, services and invoices | To deliver the work you hired us for | Contract |
| Signed proposals, including signature, IP address and time | Proof of agreement | Contract / legal obligation |
| Waitlist email for an Oops Labs product | To tell you when it opens | Consent |
| Analytics (pages viewed, device, approximate location) | To improve the site | Consent (only if you accept cookies) |
Who we share it with
Only the services that run this site: our web host, Google Analytics (if you accept), and our email provider (ZeptoMail by Zoho) to send messages. We never sell personal data.
International transfers
Some providers may process data outside the UK or EEA. Where they do, they rely on safeguards such as Standard Contractual Clauses or adequacy decisions.
How long we keep it
Enquiries that don't become work: up to 24 months. Client and contract records: as long as the law requires for tax and accounting. Waitlist emails: until the product launches or you unsubscribe.
Your rights
You can ask to access, correct, delete, restrict or export your data, object to processing, or withdraw consent at any time. Email info@oopsmybusiness.com. You can also complain to your data protection authority, such as the ICO in the UK.
Cookies
We set no tracking cookies unless you accept analytics. Change your choice any time with "Cookie settings" in the footer.
Client data inside dashboards we build
When we build systems for clients, the client is the controller of their customers' data and we act as processor under a written agreement. We can provide a data processing agreement (DPA) on request.